faith & fatherhood
2024 World Champion.
2024 Rookie of the Year.
2024 PBR Teams Regular Season Title.
Cassio Dias accomplished in six months what most riders can't in their entire careers. He was poised to continue his dominance going into the 2025 season...
That is until Cassio's story ran into a Cliffhanger no one saw coming.
the concept
Storytelling Style:
An immersive look into Cassio's daily life and environment through a series of interviews and filming his preparations.
Tone:
Inspirational story of overcoming physical and mental obstacles (i.e. injuries, being a new father)
Visual Aesthetic:
Combination of Immersive, Observational, and Archival footage to tell his story.
COMPARABLES
Fearless
NETFLIX
On a journey from Brazil to the Las Vegas championships, professional bull riders risk it all to earn money, respect and titles.
The Ride
AMAZON PRIME
An inside look at the lives of some of the top Professional Bull Riders, exploring their daily routines and experiences in the world of PBR
The Ride that changed everything
YOUTUBE
Dive deep into the mindset, grit, and legacy of one of the greatest bull riders of all time.
DEMOGRAPHICS
A broad audience reach is possible and desired.
Age & Gender:
- All ages
- Male/Female
Focus:
- Existing Fans of Bull Riding
- New Fans looking for Rider or Team to connect with
Geography:
- Primary - United States & Brazil
- Secondary - Canada & Australia
PYSCHOGRAPHICS
Individuals who this will appeal to will likely share common traits:
- Western Lifestyle Enthusiasts
- Thrill Seeking Individuals
- Loyal Cassio or KC Outlaws Fans
- Interests in Personalities
- Relatable Struggles
- Emotional Storytelling
- Discovering New Sports
KEY SEGMENTS
Fan Segments
- Dedicated PBR fans interested in closer look at athletes they follow
- Casual Viewers new to sport drawn in by compelling narratives
Niche Segments
- Kansas City Locals
- Young Adults (relatable personality)
- Older Adults (nostalgia)
-
POTENTIAL SPONSORS & Distribution
SPONSORS:
- Bad Boy Mowers
- Wrangler
- Monster Energy
- Outlaw Snax
- Palms Casino Resorts
- Breedlove Medical & Wellness
DISTRIBUTION:
- Youtube Channel (KC Outlaws or PBR)
- Social Media
- KC Outlaws Website